By John Brown & Fred Fuller

Better Client Management

Whether you were just thrust into a client-facing role or are already in one and want to hone your skills, A Dragon Walks Into A Meeting: A Tactical Guide To Client Management presents valuable tips, tricks, and tools for client success.

“Brown and Fuller have deep expertise in account management and bring that to bear in this entertaining book. It is light-hearted but full of useful insights, practical advice, and great stories and examples. I recommend it for anyone who regularly manages business clients, whether they are experienced or just starting out.”

Amanda Setili

President, Setili & Associates, Author of Fearless Growth and The Agility Advantage

About The Book

Focusing on everything that happens after the sale, including some of the hardest pitfalls and challenges in business, John Brown and Fred Fuller share tested and proven methodologies, including: 

  • Unwritten rules of the job
  • Practical tactics you can use today
  • Critical skills to execute with clients and how to develop in each area
  • Philosophical underpinnings for client management
  • Illustrative stories designed to provide clarity and application

Great relationship management (and how to handle sticky client situations) may not be covered in business school, but don’t worry. John and Fred are here to teach you what they wish they’d known when they started. Conquer client relationships today with their proven wisdom! 

About The Authors

Meet John Brown

John Brown has over 25 years of experience as a client manager and operations leader. He is currently Chief Operating Officer of ParkMobile. Previously, John built the client-facing teams at Clutch Technologies and Cardlytics, including account management, implementations, technical operations, and operations. Before that, he was Vice President of Strategic Accounts for Fiserv, a leading online banking and core bank processing vendor.  During his seven years at Fiserv, John led a business unit and played a key role in strategy formulation for the online banking and bill pay businesses. 

Prior to Fiserv, John was a consultant at McKinsey & Co. and a sales representative with General Electric. John began his career as an officer in the U.S. Navy onboard a nuclear submarine. John holds a BS in Physics from Tulane University and an MBA from the Wharton School of Business.


With over 20 years of corporate experience, Fred Fuller has worked with a number of technology companies in several capacities. Upon graduating from college with a BBS in Decision Sciences, Fred started his corporate career in the world of finance, where he provided financial guidance for business units around the globe.

 He later moved into a client management role, where he took responsibility for the entire Financial Institution Account Management team, working with some of the largest financial institutions in the world.  Prior to joining the corporate landscape, Fred spent time in the U.S. Navy and  participated in BUD/S. He also explored theater, worked as a radio DJ, and spent time in residential real estate.   

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