Articles

Check out Fred and John’s latest thoughts about Account Management!

Building relationships via Video Conferencing

Building relationships via Video Conferencing

One of the many perks of the business relationships game is the occasional fine meal, a beverage after hours, and (if you are lucky) an occasional ball game. Sharing these experiences genuinely helps build relationships. Getting out of the office...

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Video conferencing, A new era in relationship building

Video conferencing, A new era in relationship building

How do you build presence over video? We recently read an article claiming that many of Hollywood’s biggest stars don’t watch their own movies. The top 2 reasons: the “Insecurity of seeing my face on the big screen, what if I don’t like how I...

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Never let a crisis go to waste

Never let a crisis go to waste

Your client account team can be a valuable resource during Covid-19 Chances are, this is the hundredth article you’ve read about Covid-19. It might seem strange, but we believe this type of economic and social crisis has a silver lining: a chance...

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Get granular on B2B customer feedback

Get granular on B2B customer feedback

B2B customer satisfaction is about people, not entities If you are a leader in a business, you are concerned with customer satisfaction. The tools and technology to understand customer satisfaction have changed massively in the last decade, mostly...

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No woobies!

No woobies!

One simple trick to increase your executive presence Have you ever received feedback that you need to work on your “executive presence”? Or know of someone who does? What does that even mean? Do I need to be tall, great-looking, and command...

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Build Client Trust by Knowing your Product

Build Client Trust by Knowing your Product

Confidence in the details can help drive growth It’s a situation we’ve often seen: your technology account management team struggles to get a sale or renewal to the finish line. You know your product could help the client, but for some reason...

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The hidden growth potential inside your business

The hidden growth potential inside your business

Three reasons account management teams are under-leveraged If you are a leader in the technology industry, chances are that up to 10% of your workforce performs an almost “hidden” activity for your business. It’s not discussed in the Harvard...

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